I’ve been blogging for a long time. And in recent years, as I’ve become more professional in my approach, I’ve learned important principles which can helping grow a blog, from some wise, experienced and successful writers.

Some of the key principles they advocated, outside great content, was professional design, and ‘building a platform’.

I won’t lie, these ideas are good in principle There’s nothing inherently wrong with having a great design and wanting to grow a blog. In their place, these concepts are really useful.

But for me, it has seemed at times great design and platform building, essentially a focus outside of the content (ie: aesthetics), had become the point.

And I kept finding myself asking:

“When did aesthetics become more important than our art?”